Diversity Media Buyers



Diversity Curated Marketplace

Our Curated Marketplace gives our clients a wide array of diverse publishers in various different countries around the world helping to provide strong reach for your campaigns to reach diverse audiences. BA Network can provide DealID’s for all required CHANNELS. Programmatic campaigns run on PG PMP basis with set inventory costs as per stated campaigns SOW.

Brand Advance run digital Brand Uplight studies with all campaigns to report back effectiveness within the diveristy strand.

BA will provide 24hr assistance to client digital teams and agencies across campaign period.

Deal types

You can access our inventory and reach many diverse communities through a number of deal types depending on your need PMP or PG. Third party or type 2 "always on deals" allowing multi DSP access Curated marketplaces

The deal types above can be accessed through these platforms below, please do contact us to specify your requirements

How do you want to include diverse communities in your programmatic buy?

Across those deal types and platforms we offer access to our whole network or you can also specify your required audience/community splits and markets you wish to address as well as required brand safety and contextual parameters. Contact us to find out the best solution for you.



Diversity Online Video

We can run video campaigns across Pre-roll, Inslide and Incontent formats. By combining all 3 formats we ensure our clients are reaching as many people as possible from our various diverse communities.

Instream Video

Instream Video (pre-roll) - While vulnerable to ad blockers, instream is still the most reliable and frequently used system for placing video ads within a relevant video context.

Outstream Video

Outstream Video (Incontent & Inslide) - Outstream video ads appear in non-video environments like social feeds, text-based editorial content, and similar. Outstream has a huge advantage as it can deliver video ads anywhere and everywhere.




Diversity Live Stream Video

➤ During troubled times online/live streaming videos are becoming a more requested solution.
➤ Reach your clients in new ways, from the safety or their homes.
➤ Promote live streams in additional places (besides youtube and twitch) in order to target new audiences.
➤ Combine a live stream with live data (available products, offers and betting numbers for example) in one collected solution.
➤ Display the LIVE stream with or without an additional ad/overlay. It can be text, images, data feeds etc.
➤ Suitable for every type of industry!



Diversity PMP / PG

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Partnerships (Teads / Sublime / Connected DSP's)

Teads

By connecting Brand Advance's network of diverse publishers with Teads' global demand from some of the world’s top advertisers, the partnership aims to drive revenue, support publishers' growth through premium monetization, and connect brands to more diverse audiences whilst maintaining the high standards of a brand safe, quality environment that customers expect. Teads’ end to end technology provides a curated ecosystem by connecting quality publishers and brands. Through high-attention formats and respectful ad-experiences, Teads’ outcome-based buying guarantees results for brands and revenue for publishers.

Sublime

Brand Advance is connected with demand from Sublime and our publishers benefit from their highly engaging formats which respect and complement the user experience, utilising both creativity and relevance to achieve campaign performance goals and support the growth of diverse media. Sublime's market-leading technology takes a creative-first approach to offer Brand Advance's publishers access to additional revenue streams through the delivery of premium, user-friendly digital ad formats that sit outside of standard display units.



Ad Quality & Brand Safety

The BA Media Network has been built to facilitate bringing diversity media into a Brand Safe environment - selected diversity publications that pass our ‘On-Boarding Standards’

OUR SYSTEMS PROPRIETARY MACHINE LEARNING (AD FRAUD)

Identify anonymous IP addresses via frequently updated database provided by a third party, incl. reported proxies check for multiple impressions from same party (using a number of factors) IP mismatch, impression IP different from click IP user with multiple IP addresses (based on a number of factors) IP with high click through rate spoofed browsers - detected capabilities vary from expected user with multiple user agents assessment of common user agents continual refinement of algorithms and strategies

Technology

VIEWABILITY - The BA Network includes industry standard viewability reporting - Reporting whether or not ads were seen by legitimate people, verified to a high standard. URL TARGETING - our platform allows URL targeting to control the domains and specific ad’s that appear on them. MOAT TAGS - Our platform allows these tags to run alongside campaigns.

Relationship

We maintain a high quality direct publisher->agency relationship ensuring that we understand who are publishers are and who their audiences are - we constantly work with all our network updating and improving their digital offering and ensuring above industry standards are maintained.

BA has adopted our own internal tagging of articles - XYZ Tagging is a system we use across our network to ensure each article posted across our diversity portfolio is within a Green , Amber, Red system.

  1. Green

    Nothing of concern

  2. Amber

    Topless content / Artistic or editorial / Mild Viewpoints on political point.

  3. Red

    Controversial point of view / Very Artistic nudity - *All publications and Content have no past or present offensive language / views or opinion / or violent content)

The BA platform allows IP blocking however due to our network being a PMP - our onboarding process mitigates against this being required.

We also allow the use of keywords - so we can stop ads from displaying within articles our clients request.



Cookie-less Contextual Targeting


If you can understand context you can have very high confidence that you are communicating with the desired diverse communities whilst respecting their privacy.
The solution will also be cookiesless and 100% addressable.



natural language processing

Understand culture

To Reach and include diverse communities, the best route is to be sensitive to the culture that they create.

Landguage and content are profound signals

The content to language that is created by diverse communities is the clearest indication that you have an audience of that particular community.